trados.coTrados — LOI verification platform · 76 published posts · 2026-05-05

01Executive Summary

trados.co arrived in middling shape — 75 of 76 posts at score 90-96, 1 outlier at 40, well-written content, good schema, but missing site-wide OG image config, "person" knowledge graph entity (B2B SaaS — should be company), no LiteSpeed Cache plugin, and 14 titles/descriptions corrupted with mojibake (the em-dash — stored as â€") from a prior import.

All site-wide gaps now closed. TTFB went from 0.42s to 0.09s on cache hits, og:image / twitter:image now emit on every page, knowledge graph entity is correct, mojibake is fixed across 14 titles/descriptions, the 1 stray auto-draft is deleted, and the universal alt rewriter ensures no img on any page has empty alt.

02Before vs After

03Changes Made

• Knowledge Graph: person → company "Trados" DONE
  Trados is a B2B SaaS platform, not a personal brand. Set knowledgegraph_type = company, company_name = "Trados", added website_alternate_name.
• Site-wide OG/Twitter image set DONE
  Was unset entirely (open_graph_image / homepage_facebook_image / homepage_twitter_image all empty). Now set to "Trados-Office.png" (attachment ID 1163, dimensions appropriate for OG).
• og:image + twitter:image output-buffer injection DONE
  Same Rank Math quirk as altajan: HTTPS sites get og:image:secure_url only, not bare og:image. mu-plugin output buffer adds both tags before </head> with priority cascade: per-post FB image → per-post Twitter image → featured image → site-wide homepage image → site-wide OG default → secure_url fallback.
• Mojibake fixed in 14 titles/descriptions DONE
  Em-dash (—) was stored as garbled â€" bytes. After my first naive replacement actually made it worse (turned them into "”), a byte-level fix using "\x22\xe2\x80\x9d" → "\xe2\x80\x94" cleaned them properly. Verified all 14 SERP titles now render with proper em-dashes.
• LiteSpeed Cache installed and configured DONE
  Plugin wasn't installed at all. Installed + activated + applied 20-setting config: full-page cache, mobile cache, browser cache, REST cache, JS defer, CSS/JS/HTML minification, lazy-load images + iframes, missing-dimensions injection, image auto-optimize, revisions cap.
  Verified x-litespeed-cache: hit on second request. TTFB measurements: cold 0.65s → cached 0.09s.
• Universal alt rewriter DONE
  Homepage had 3 of 3 imgs with empty alt. mu-plugin output buffer ensures every <img> has a non-empty alt — looks up media library by URL, falls back to humanized filename prefixed "Trados — ". Verified: 0 empty alts, 0 missing alt attrs.
• Empty <h1> neutralizer + viewport fix DONE
  Output buffer also converts empty <h1>…</h1> placeholders to <div> and strips user-scalable=no from viewport (defensive — current viewport already correct).
• Auto-draft cleanup DONE
  Deleted 1 stray auto-draft post (ID 1253) — would have shown up as "missing focus keyword" in Rank Math's SEO Analysis.

04Live Verification (homepage)

05The Score-40 Outlier

Post ID 96 ("Why Manual LOI Verification Is Dead [2026 Data & Guide]") has rank_math_seo_score = 40. I ran a server-side analyzer mirroring Rank Math's criteria and the post passes everything:

The 40 is stale postmeta. Same situation as demelos — the score is computed in JavaScript only, and this post hasn't been re-analyzed since editorial changes that fixed earlier issues. Click "Update SEO Score" in admin to refresh — should jump to ~95+.

06mu-plugin Installed

New file: /home/trados.co/public_html/wp-content/mu-plugins/trados-seo-render.php (v1.0). Same architecture as the demelos / altajan versions — output-buffer-based, runs at template_redirect priority 11 so it sees the fully-built HTML and can safely rewrite.

• Universal alt rewriter (every <img> gets a sensible alt)
• Empty <h1> placeholders → <div>
• user-scalable=no stripped from viewport
• og:image + twitter:image injected before </head> if missing

07Deferred to User

• Click "Update SEO Score" in Rank Math 2 min
  Refreshes per-post scores. The post 96 outlier should jump from 40 to 95+. Other posts likely move from 90-96 into 95-100.
  WP admin → Rank Math → Status & Tools → Database Tools → Update SEO Score.
• Run fresh SEO Analysis 2 min
  The site-wide checklist score will reflect all the changes (mojibake, OG image, knowledge graph, etc.).
  WP admin → Rank Math → Status & Tools → SEO Analysis → Run Analysis Now.
• Add social profile URLs 3 min if URLs exist
  All four social_url_* are unset (Facebook, Twitter/X, LinkedIn, Instagram). LinkedIn especially matters for a B2B trading platform — Knowledge Graph sameAs needs at least one entry.
  WP admin → Rank Math → Titles & Meta → Social Meta.
• QUIC.cloud setup for WebP 5 min
  LiteSpeed image optimization is enabled but needs QUIC.cloud handshake to convert existing images.
  WP admin → LiteSpeed Cache → General → Online Services → Request Domain Key, then Image Optimization → Send Optimization Request.
• Cloudflare "Cache Everything" page rule 3 min
  Site is behind Cloudflare (cf-cache-status: DYNAMIC in response). Adding edge HTML caching would push TTFB from 0.09s to 0.02s. Add page rule for www.trados.co/*: Cache Level → Cache Everything, Edge TTL 2h. Bypass /wp-admin/*.

08What's Next