neutralizer * - viewport user-scalable=no stripper */ if (!defined('ABSPATH')) exit; const __BRAND_NAME__SEO_RENDER_MARKER = ''; const __BRAND_NAME__SEO_RENDER_END = ''; const __BRAND_NAME__SEO_RENDER_H1 = 'data-__BRAND_NAME__-h1="1"'; /* ---------- HELPERS ---------- */ function __BRAND_NAME___alt_for_src(string $src): string { if ($src === '' || str_starts_with($src, 'data:')) return ''; static $cache = []; if (isset($cache[$src])) return $cache[$src]; // Strip thumbnail size suffix (e.g., -300x200) $base_url = preg_replace('/-\d+x\d+(\.\w+)$/', '$1', $src); // Look up by URL in media library global $wpdb; $like = '%' . $wpdb->esc_like(parse_url($base_url, PHP_URL_PATH) ?: $base_url) . '%'; $row = $wpdb->get_row($wpdb->prepare( "SELECT ID FROM {$wpdb->posts} WHERE post_type='attachment' AND guid LIKE %s LIMIT 1", $like )); if ($row) { $alt = get_post_meta($row->ID, '_wp_attachment_image_alt', true); if (is_string($alt) && trim($alt) !== '') return $cache[$src] = $alt; $att = get_post($row->ID); if ($att && trim($att->post_title) !== '') { return $cache[$src] = ucwords(trim(preg_replace('/[-_]+/', ' ', $att->post_title))); } } // Fallback: humanize filename $base = pathinfo($base_url, PATHINFO_FILENAME); $base = preg_replace('/-\d+x\d+$/', '', $base); $alt = ucwords(preg_replace('/[-_]+/', ' ', $base)); return $cache[$src] = ($alt !== '' ? "__BRAND_NAME__ — $alt" : ''); } /* ---------- OPTIONAL: Render buried SEO blocks ---------- * * Uncomment if post_content contains markers like that * Elementor canvas hides. Reads markers, renders below page. */ /* add_action('wp_footer', function () { if (!is_singular()) return; global $post; if (!$post) return; $content = $post->post_content; $matches = []; if (preg_match('/(.*?)/is', $content, $m)) $matches['intro'] = $m[2]; if (preg_match('/(.*?)/is', $content, $m)) $matches['toc'] = $m[2]; if (preg_match('/(.*?)/is', $content, $m)) $matches['block'] = $m[2]; if (preg_match('/(.*?)/is', $content, $m)) $matches['refs'] = $m[2]; if (empty($matches)) return; $rendered = implode("\n", $matches); $rendered = preg_replace('//', '', $rendered); $rendered = do_shortcode($rendered); $rm_title = get_post_meta($post->ID, 'rank_math_title', true); $h1 = is_string($rm_title) && $rm_title !== '' ? (preg_split('/\s*[\|\—\-]\s*/', $rm_title)[0] ?? '') : (get_the_title($post) ?: '__BRAND_NAME__'); $h1 = esc_html(trim($h1)); echo "\n" . __BRAND_NAME__SEO_RENDER_MARKER . "\n"; echo '

'; echo '

'; echo '

' . $h1 . '

'; echo $rendered; echo '

'; echo "\n" . __BRAND_NAME__SEO_RENDER_END . "\n"; }, 5); */ /* ---------- OPTIONAL: Inject H2 content section ---------- * * Uncomment if pages routinely have <2 H2s on the homepage and Rank Math flags * "No H2 found". Outputs 2 H2-led short content blurbs in a footer section. */ /* add_action('wp_footer', function () { if (!is_singular()) return; global $post; if (!$post) return; $kw = (string)get_post_meta($post->ID, 'rank_math_focus_keyword', true); $kw_first = trim(strtok($kw, ',')) ?: 'our service'; echo "\n\n"; echo '

'; echo '

'; echo '

About __BRAND_NAME__

Brief blurb about the brand.

'; echo '

Why ' . esc_html(ucwords($kw_first)) . ' matters

Brief blurb tying focus keyword to value proposition.

'; echo '

'; }, 7); */ /* ---------- ALWAYS-ON: Output buffer (alt fix, viewport, og:image, empty H1) ---------- */ add_action('template_redirect', function () { ob_start(function ($html) { if (!is_string($html) || strlen($html) < 500) return $html; // 1. Empty

...

]*)>(\s*)<\/h1>/i', '$2', $html); // 2. Strip user-scalable=no from viewport (WCAG 1.4.4 compliance) $html = preg_replace( '/(]*>(.*?)<\/h1>/is', $without_ours, $mm)) { foreach ($mm[1] as $body) { if (trim(strip_tags($body)) !== '') $other_h1_count++; } } if ($other_h1_count > 0) { $html = preg_replace( '/]*)>(.*?)<\/h1>/is', '$2', $html ); } // 4. Universal alt rewriter — every with empty/missing alt gets one $html = preg_replace_callback('/]*)\/?>/i', function ($m) { $attrs = $m[1]; $alt_match = preg_match('/\balt\s*=\s*(["\'])([^"\']*)\1/i', $attrs, $am); if ($alt_match && trim($am[2]) !== '') return $m[0]; $src = ''; if (preg_match('/\bdata-src\s*=\s*["\']([^"\']+)["\']/i', $attrs, $sm)) $src = $sm[1]; elseif (preg_match('/\bsrc\s*=\s*["\']([^"\']+)["\']/i', $attrs, $sm)) $src = $sm[1]; if ($src === '' || str_starts_with($src, 'data:')) { if (preg_match('/\bdata-src\s*=\s*["\']([^"\']+)["\']/i', $attrs, $sm)) $src = $sm[1]; } $alt = __BRAND_NAME___alt_for_src($src); if ($alt === '') $alt = ' '; $alt_safe = esc_attr($alt); if ($alt_match) { $new_attrs = preg_replace('/\balt\s*=\s*(["\'])[^"\']*\1/i', 'alt="' . $alt_safe . '"', $attrs); } else { $new_attrs = rtrim($attrs) . ' alt="' . $alt_safe . '"'; } return ''; }, $html); // 5. Inject og:image and twitter:image before if absent if (strpos($html, '') !== false) { $head_section = substr($html, 0, strpos($html, '')); if (!preg_match('/property=["\']og:image["\']/', $head_section)) { $img = ''; $qid = get_queried_object_id(); if ($qid) { $img = (string)get_post_meta($qid, 'rank_math_facebook_image', true); if ($img === '') $img = (string)get_post_meta($qid, 'rank_math_twitter_image', true); if ($img === '' && has_post_thumbnail($qid)) { $thumb = get_the_post_thumbnail_url($qid, 'large'); if ($thumb) $img = $thumb; } } if ($img === '') { $opts = get_option('rank-math-options-titles', []); if (is_front_page() || is_home() || $qid == get_option('page_on_front')) { $img = (string)($opts['homepage_facebook_image'] ?? ''); } if ($img === '') $img = (string)($opts['open_graph_image'] ?? ''); } // Last-resort: extract from og:image:secure_url already in the head if ($img === '' && preg_match('/property=["\']og:image:secure_url["\']\s+content=["\']([^"\']+)["\']/', $head_section, $sm)) { $img = $sm[1]; } if ($img !== '') { $esc = esc_url($img); $tags = "\n\n"; $html = preg_replace('##i', $tags . '', $html, 1); } } } return $html; }, 0, false); }, 11);