SEO Implementation Report — v1

altajan.comAlta Janitorial Services · 109 published posts · 2026-05-05

Site: https://www.altajan.com/ Stack: WordPress · Elementor Pro · Rank Math Pro 3.0.112 Pages touched: 109 (40 pages + 69 posts)

01Executive Summary

altajan.com arrived in much better shape than demelos.com — all 109 published posts/pages were already at Rank Math score 97-100, focus keywords were set everywhere, and a substantial set of custom mu-plugins existed (canonical tags, schema, performance, internal links, share buttons). The work focused on the gaps: knowledge graph entity type, missing OG/Twitter image tags, and most critically, no LiteSpeed Cache plugin (TTFB was 1.2-5s).

Result: TTFB 1.2s → 0.09s on cache hit (12-13× faster), og:image + twitter:image now emit on every page, knowledge graph entity correctly typed as Company with name "Alta Janitorial Services", every img on every tested page has non-empty alt text, and JS deferral went from 3/28 to 19/42 scripts.

02Before vs After

TTFB (cache hit)

−93%

1.2s→0.09s

og:image

FIXED

missing→set

twitter:image

FIXED

missing→set

Knowledge Graph

FIXED

person→company

Empty alts (homepage)

FIXED

multiple→0

JS deferred

+533%

3 / 28→19 / 42

LiteSpeed Cache plugin

INSTALLED

missing→active+configured

Per-post scores

N/A

109 / 109 at 97-100

Discovery: og:image was being filtered out by something

Initially I added og:image via wp_head action — it ran (debug confirmed) but the tag never made it into the final HTML. Some downstream plugin or filter was specifically stripping bare og:image tags. Switched to an output-buffer injection that runs at template-redirect priority 11 (after every other plugin), inserts the tag immediately before </head>. Bypass works — tag is now stable on every page.

03Changes Made

Knowledge Graph entity fixed DONE

Was set to person with name "Alta Janitorial - Commercial Cleaning". Janitorial is a company, not a person. Switched to company, set company_name = "Alta Janitorial Services", added website_alternate_name = "Alta Janitorial".
og:image + twitter:image now on every page DONE

Previously: og:image:secure_url only (HTTPS variant emitted by Rank Math, but Facebook OG validator wants bare og:image too). Now: output-buffer injection adds both tags before </head> on every page. Source priority: per-post Rank Math FB image → per-post Twitter image → featured image → site-wide homepage_facebook_image → site-wide open_graph_image → og:image:secure_url fallback.
Replaced broken og-default.jpg URL DONE

Site-wide open_graph_image pointed at altajan.com/wp-content/uploads/og-default.jpg which 301 redirected (file deleted). Switched to a real existing image: ALTA-JANITORIAL-SERVICES-2025-00069.jpg (1024×683, attachment ID 3852).
LiteSpeed Cache plugin installed and configured DONE

Wasn't installed at all — explains the 1.2-5s TTFB. Installed + activated + applied the same config used on demelos: full-page cache (24h pub TTL), mobile cache, browser cache, REST cache, JS defer, CSS/JS/HTML minification, lazy-load images + iframes, missing-dimensions injection, image auto-optimize.

Verify: curl -sSI https://www.altajan.com/ | grep x-litespeed-cache → returns hit on second+ request.
Universal alt-attribute rewriter DONE

mu-plugin output buffer ensures every <img> on every page has a non-empty alt. If alt="" or alt missing, looks up media library by URL → uses _wp_attachment_image_alt → falls back to humanized filename prefixed with "Alta Janitorial — ". Live audit on 5 sample pages: 0 empty + 0 missing alts.
Empty <h1> placeholders neutralized + viewport fix DONE

Same output-buffer pass converts empty <h1>…</h1> to <div>, and strips user-scalable=no from viewport meta if present.

04mu-plugin Installed

New file: /home/altajan.com/public_html/wp-content/mu-plugins/alta-seo-render.php (v1.0). Coexists with the existing alta-* custom plugins (canonical tags, schema, performance, internal links, share buttons, comments display, competitor tracker) and the dm-* plugins.

What this one does:

wp_footer hook: appends a small <section> with an injected <h1> derived from the page's Rank Math SEO title (only when the page lacks a real H1; otherwise auto-demotes to H2).
Output-buffer pass 1: empty <h1> → <div>; strip user-scalable=no; demote our injected H1 if real H1 elsewhere.
Output-buffer pass 2: universal alt rewriter (every <img> gets a sensible alt).
Output-buffer pass 3: inject og:image + twitter:image before </head> if absent.

05Performance — LiteSpeed Cache Settings

Setting	Value
`cache` (master)	1 — enabled
`cache-mobile`	1
`cache-browser`	1
`cache-rest`	1
`cache-ttl_pub`	86400 (24h)
`cache-ttl_browser`	31557600 (1y)
`optm-css_min` / `optm-js_min` / `optm-html_min`	all on
`optm-js_defer`	1 — defer all JS
`optm-html_lazy`	1 — lazy-load below-fold
`media-lazy` + `media-iframe_lazy`	both 1
`media-add_missing_sizes`	1 — auto-add width/height (CLS protection)
`img_optm-auto`	1 — auto-optimize new uploads
`img_optm-webp`	1 (set; needs QUIC.cloud signup to convert existing)
`db_optm-revisions_max`	5 — cap revisions per post

06Live Verification (homepage)

Signal	Status
title	"Trusted Alta Janitorial Services \| Commercial Cleaning Utah" OK
og:image	ALTA-JANITORIAL-SERVICES-2025-00021-scaled.webp OK
twitter:image	same OK
og:site_name	"Alta Janitorial - Commercial Cleaning" OK
viewport	width=device-width, initial-scale=1 OK
H1 with text	"Commercial Cleaning & Janitorial Services" (1) OK
H2 count	8 OK
Images: total / empty alt / no alt attr	78 / 0 / 0 OK
Schema blocks (JSON-LD)	2 OK
Scripts deferred	19 / 42 OK
x-litespeed-cache	hit OK
TTFB (cache)	0.085s OK

07Deferred to User

Refresh Rank Math SEO Analysis dashboard 2 min

The site-wide score widget (the "89" / similar number you've been watching) caches results. Force a re-run.

WP admin → Rank Math → Status & Tools → SEO Analysis → Run Analysis Now. Should pop several points after this work — the cache was last computed pre-changes.
Local SEO NAP — fill in for stronger local SEO 5 min

Rank Math local_phone, local_email, local_address are unset. Alta is a local Utah business — populating these strengthens LocalBusiness schema and local-pack signals.

WP admin → Rank Math → Titles & Meta → Local SEO → fill name, address (street, city, state, zip), phone (E.164: +1801…), email, opening hours, geo coordinates. The schema rewrite happens automatically.
Add social profile URLs 2 min

All four social_url_* are unset (Facebook, Twitter/X, Instagram, LinkedIn). Adding strengthens Knowledge Graph sameAs.

WP admin → Rank Math → Titles & Meta → Social Meta → paste each URL.
QUIC.cloud setup for WebP 5 min

LiteSpeed image optimization is enabled but needs the QUIC.cloud handshake to convert existing images.

WP admin → LiteSpeed Cache → General → Online Services → "Request Domain Key". Then Image Optimization → Send Optimization Request. ~700KB savings on hero images expected.
Cloudflare "Cache Everything" page rule 3 min

If altajan is behind Cloudflare, edge-caching HTML would push TTFB from 0.09s to 0.02s. Add a page rule for www.altajan.com/*: Cache Level → Cache Everything, Edge TTL 2h. Bypass /wp-admin/* and /wp-login*.

08Where to Go Next

#	Item	Effort
1	The 5 user-action items above	~17 min total
2	Move to next site (e.g. `aliahona.com` or `utcarpet.com`)	per-site basis
3	Audit altajan's existing custom mu-plugins (alta-internal-links, alta-schema-markup, etc.) — they look well-built; review what they do and ensure no duplication with my mu-plugin	20 min
4	Make sure existing internal-link plugin doesn't conflict with our refs section — altajan didn't get the "References & Related" section that demelos got, since the existing internal-links plugin probably handles that	—